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Will Mondelez’ mystery Sour Patch Kids hit the sweet spot | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in May
By Christopher Lombardo

On Sour Patch Kids packages and displays, shoppers will see the brand’s mascot decked out in an old timey detective fedora and a magnifying glass, a look befitting a brand that’s launching a new mystery flavour.

http://strategyonline.ca/2021/05/12/will-mondelez-mystery-sour-patch-kids-hit-the-sweet-spot/
 

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